Samsung - Share Your Power

We are proud to have collaborated with Cheil | Centrade on a remarkable social media campaign for Samsung called "Share Your Power." This campaign, part of the #PlayOnWithSamsung platform, celebrates women in gaming and features the inspiring stories of the #GRLPWR squad consisting of Ana Dumbrava, AlexaTV, Karinul, Adrii Von B, Antonia Nuckle, and Reddysh. Through interviews and live gaming sessions, the campaign aims to empower and encourage girls to pursue their gaming passions, despite any preconceived notions or obstacles they may face.

Client: Samsung Romania
Agency: Cheil Centrade
Mihai Gongu - Executive Creative Director
Monica Garbur – Head of A/V Production
Raul Ciceu - Senior Art Director
Denisa Armașu – Group Creative Director
Ana Constantin – Art Director
Iarina Comanescu – Copywriter

Director & DOP: Iustin Surpanelu
Photographer: Ahmad Askar

Production Designer: Lea Patriche
Makeup Artist: Cristina Mimi
Hair Stylist: Sorin Papacioc
Camera B operator + behind the scenes: Patricia Preda
Camera Assistant + Sound: Andrei Sabie
Producer: Balint Hajagos
Production Coordinator: Ana-Maria Gheorghe
Production Assistant: Rares Zimbran
Prop Master: Adrian Bajbaiac
Props: Florin Platica
Photographer Assistant: Cezar Aron
Editor/Motion Graphics: Victor Marinache
Sound/Motion Graphics: Andrei Cotarta