Silviu Antohe's Red Cross campaign selected for Lürzer's Archive
Proud to announce that Silviu Antohe’s Be the hero when their heroes hide away Red Cross Romania campaign has been selected for Lürzer's Archive.
The challenge of this Hidden Heroes project was to create a fresh, yet subtle and dramatic portrait of childhood, while encouraging parents to join first aid training courses specifically designed to address hazardous situations that can commonly occur with toddlers.
Client: Romanian Red Cross
Agency: MullenLowe, Bucharest
Photographer: Silviu Antohe
Creative Director: Damian Nunez
Art Director: Valentin Ionescu
Copywriter: Radu Nantu
Digital Artist: Valentin Ionescu